Hoichoi – the Bengali digital entertainment platform to get ‘Glocal’ with its new season ‘Hoichoi 2.0’


HnExpress Subhabrata Mukherjee, Kolkata : Within 1 year of its launch Hoichoi ,Eastern India’s biggest entertainment comany backd by SVF (formerly Shree Venkatesh Films) has streamed over 240 million minutes of content.After huge response that it generated in the very first year of its launch they declared the plans to launch 30 original shows,12 original films in the upcoming year for Hoichoi 2.0.To connect with Bengali speaking audiences across the globe, Hoichoi, the only dedicated regional over-the-top (OTT) Bengali platform, will offer hundred-plus hours of fresh original content.

Anniversary resolutions includes plan to double the overall content library to 2,800 hours in the next 1 year by adding 200 Bengali movies out of which 12 will premiere digitally on Hoichoi.Hoichoi is also looking to take the digital platform beyond borders to markets like Bangladesh and the Middle East.
“We had also stated that Hoichoi wants to cater to the 250 million plus Bengalis living worldwide and expanding our footprint into Bangladesh and the Middle East is an important step in that direction. These are markets with a potential of more than 180 million customers,” said Vishnu Mohta, Co-Founder, Hoichoi.

Expansion into Bangladesh is planned through local payment gateways, to cater to wider audience.Entry into the Middle East is aimed at connecting with the huge migrant Bengali population living in the Arabian Peninsula nation.For that very purpose Fresh content with local flavour would also be created for the new markets.

“We will soon launch Dhaka Metro our first web series for the Bangladesh audience, which will be directed by Amitabh Reza Chaudhuri – Bangladesh’s award-winning director,” added Vishnu Mohta .

Some of the original shows on the platform will be dubbed in Hindi, Tamil, Telugu and Arabic for expanding the reach.About 40 % of Hoichoi’s audience is from non-urban areas. It has started an offline payment option to help reach the masses in Tier II and Tier III cities. One can purchase the Hoichoi top-up cards available from the nearest retailer or from the nearest Hoichoi kiosk.

“We are also adopting the AD-Free SVoD model. In yet another first in the Bengali entertainment space, we are now introducing the ‘pay per view’ feature as part of the TVoD model. We will be releasing movies on Hoichoi very soon after their theatrical release and the viewers will have the option to pay for the content on an a-la-carte basis,” said Shrikant Mohta (director and co-founder,Hoichoi.)

The lineup for 30 original shows in the upcoming season includes:-

∆ Taranath Tantrik

∆ Baishe Srabon

∆ Dhaka Metro

∆ Charitraheen

∆ 5 phoron

∆ Bidyut

∆ Dupur Thakurpo 2

∆ Eken Babu season 2

∆ Hello 2

∆ Shei je Holud Pakhi
( season 2)

∆ Japani Toy : (season 2
Japani Doll)

∆ Dhanbad Blues

∆ 66 (season 2)

∆ Byomkesh (season 4)

∆ Holy Faak (season 2)

∆ VJ Bhow-Mik

∆ The Experiment

∆ Spiti Valley

∆ Nishachor

∆ Gogol S1 part 2

∆ Tansen-er -Tanpura

∆ Bong Jononi

∆ Cell No . 42

∆ Bloody Mary

∆ Nikhoj

∆ Murder by the lake

∆ Miss Tipsy

∆ Money Honey

∆ Bou Keno Psycho

∆ Comedy of Terrors.

PC : Rajib Mukherjee.


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